The art of the title.

http://www.artofthetitle.com/ is a website of many different openings of movie sequences.

I selected 'The Hulk- 2003' because it appealed to me most.
The opening had the production company Universal, so the audience knows it is made from big producers. Because it originated from a comic, created by Marvel, the beginning also showed fast paced different images scrolling down- almost as if someone is just flicking through the pages of the comic book. Then there is a big logo of producers- Marvel dissolving in. Next there is a tear drop on water, which then disperses into the universe exploding. Here there is heavy use of effects which makes it effective.

From there, the camera then follows its own route into the explosion, which then the title sequence begins.

The font of the sequence is sans-serif, looking childish, modern and informal. The font is almost similar to the font Comic Sans MS. The font is green representing the whole theme of 'Hulk' and it is in capital letters which most comic books go by this rule.

The title sequence begins introducing the big company, following up its sub- companies that helped produced the movie which then the actual movie name follows up in big bold letters. This can be represented as it emphasises strength, power and masculinity. The Hulk is a discrete opening title sequence, which we view a opening footage that will be related to the film.

We see various quick cut jump shots of DNA samples, laboratory equipment, paper documents, experiments and facial expressions all in extreme close up shots which the music corresponds with the sequence of images at certain points- especially when the music is fast paced. The extreme close ups of hands and the experiment carried out adds to the anticipation of what might happen next. The whole sequence looks very realistic, expensive and uses high-tech equipment.

The information included is things such as the music production, the cast, costume designers, editors etc which ends with the information who directed it being last. It all has different transitions when the names come in, such as fades in/out, dissolves etc.

The reason why i like this title sequence especially is because it is eye-catching, interesting and has a biological aspect to it which can make the audience wonder if this can be done in a real life situation. It is fast paced and edgy which can attract a wide range of audiences.

Click here to watch Hulk Title sequence