Friday, 30 April 2010

GROUP 31!!

Our bloggers. :)

(From left to right: Thao, Czarina, Dennetta and Kim)
Our group failed attempt in trying to show a sign of '31'.

We as a group developed insights to the media world, knowledge of technologies as well as building up friendships.
Overall it was a extremely rewarding experience! :D

Thursday, 29 April 2010

Final Edit of Four Walls

Evaluation - Q8

Audience feedback and comment~



We had lots of good feedback from teachers, family, friends and even acquaintances. They generally found it really good altogether as a product and said it almost looked like a real cinematic release opening sequence!

Our group is overall very satisfied from our hard work and the overall outcome had made us extremely proud, which all the months leading to this coursework to the final product had paid off!!! :)


Images= Photos taken by Czarina and drawings made by Kim

Video feedback from peoples responses is also shown in Czarina's post on Evaluation (Question 8) post.

Wednesday, 28 April 2010

Evaluation (Question 8)


These are feedbacks from a little survey that we have done during our media lesson. We had the chance to watch each thriller films that each group has made in our class. Then our teacher gave us a little sheet to fill in our feedbacks and opinions. These words are the feedbacks from the other groups.
Below this image is a video that I have edited and taken after the Annual Viewing of the Media Studies AS Foundation Practical Work. I only had the chance to ask seven people.
Overall, all the feedbacks that we got for our film turned out to be all positive, which I was very pleased with. Thank you to the people who took part in this video. Thank you for your time.
Video Feedbacks

Group Evaluation - Question 7

Here are some shots from our Preliminary task and a match cut task. However it then shows the improvement of mise-en-scene, camerawork and edits from our first time filimg to our thriller title sequence.

Evaluation - Question 6

For evaluation question 6, we had to get together as a group and think about our journey of progression with the use of technologies; to form the end product.

Tuesday, 27 April 2010

Evaluation - Q6&Q7

What have you learned about technologies from the process of constructing this product?

What do you feel you have learned in the progression from the preliminary task to the full end product?


As you can see from the clip where the camera is circling around (Me and Thao) it looks very unprofessional- firstly it is hand-held which looks tacky, shaky and ineffective. However, in the original version we edited it to fast forward the action to quicken the speed and hopefully make it seem less professional. We thought this was a good idea because we can establish the shot without necessarily showing the surroundings (which is our college library.) We learned that we could have used a trolley to make it a smoother action, and fast forwarding or even slow-motion edits can change the clip completely. We also learned that using hand-held camera motion does not look effective most of the time too.

In addition, that clip also took extremely long to take, as me and Thao found it very hard to act that scene- due to the fact it was really long so it was hard to keep a straight face. In addition to the second part, we see Dennetta in the background observing- she should have not been there at all. We can learn that we shouldn't allow anything 'out of place' to be seen in the shots or any changes to be moved in the background either.

In the second clip, we see Czarina going through the door- but really slowly as if she was unsure,- from this experience, we should not allow ourselves to slow down our acting as it would look not as fluent as it should be. She should be quick and be as 'normal' as she can. Also, filming that clip was hand-held- we could have used tripod to make it straight to make sure it is professionally done.

In the Four Walls outtakes, we can see the lighting was extremely dark- we learned in the process that it is vital that the use of lighting should be the same- and so should the focus. We used the automatic focusing to make sure that it was at its best quality all the time.

The following clips shows some footage that we did not include- due to the fact that it did not look effective. The use of acting is extremely important- we should not make the actress uncomfortable at all so we could finish up quicker than retaking several times.

Towards the end of the clip, there is a scene in the corridor where the trolley fell over- (in the 'Initial Idea for the Storyboard' post I explained why we chose not to use the idea where we track the corridor- due to the fact it looked shabby with the 'Safe Storage' logo as well as the automatic lighting turning on when there is movement and the trolley was extremely hard to use.

At the very last clip, we see a clip of Thao's eye of the normal footage shot. The shot after is the edited version- with the use of slugs and overlays which made the normal footage much more effective.

In this video clip of the card game sequence, we had to retake this shot several times- due to the fact that the camera panning movement was very stiff and it did not go in the direction we wanted it to go most of the time. We realised this is because we did not loosen the lock of the tripod. If we used hand-held movement, it is important to make it as steady as possible as shaky camera movements look extremely unprofessional.

In this shot, it was extremely out of focused- we did not concentrate on focusing the camera when we was using it at first from our lack of experience. As you can see, it looks extremely unprofessional and we learned that in future we should always keep it in focused- either manually but auto focusing proved to be much more useful especially in dark surroundings- the 'red lines' helped us see whether or not it was in focus or not.

In this clip, (which the whole scene is shown on the 'Match Cut Prelim' post) we can see the poor 'match cut' we used. The scene where Czarina opens the door and a match cut of her closing the door straight after does not look effective. Later on in the Four Walls production, we used a much better match cut where she bangs on the walls with her fist which then jumps into a close up shot of her fist- which you can view on the 'Final Edit' post.

We therefore learned how to make better shots and our knowledge of use of cameras, shots, and ideas had been developed increasingly to the final product. We learned from our mistakes that we made in the beginning, but even after that, we can still easily make mistakes such as being loss of focus or the lack of light in our final production.

- From before our knowledge of the JVC camcorders was very limited- we was newbies using it. From practice, we developed ideas and new knowledge, our insight to how a camera looks on camera and the focusing helped us greatly- we thought about the 180 degree rules, the 1/3 rule and the space above the persons head we all thought about.

Editing on Final Cut Pro, Live Type and Sound Track Pro had been also developed from our developed knowledge and practicing using it helped us to the final product. In the Prelim and the Card Game sequence we did not use Sound Track Pro- Using that software is pretty much straight forward and I believe it requires more creativity rather than knowledge of the software.

However, I believe our Live Type titles could be improved as we spent the least time on that, however overall my knowledge of technologies and knowledge had been developed greatly from the result of experience.

Monday, 26 April 2010

Evaluation - Q5

Who would be the audience for your media product?


Images= hand drawn by myself/ a home made video! :D

Saturday, 24 April 2010

Evaluation: Question 8

Q: Audience Feedback and comment?

I took feedback from 5 students that have al studied media either as an A-Level or GCSE. Here is our feedback on strengths and weaknesses of our thriller title sequence:



Evaluation: Question 7

Q: Looking back at your preliminary task, what do you feel you have learned in the progression from it to the full product?



From our Preliminary exercise, we used various shots that we had been taught such as a match cut and over the shoulder shots.







In our thriller title sequence, we use numerous extreme close-ups and long shots which show binary opposition,







In order of our first filming to our title sequence, you can see the difference in Mise-en-scence for our match cut shot. For example, the first shot above uses great camerawork but lacks in lightng but however in the third shot, there is dim lighting that makes the mood suit the thriller genre.


As a close up shot, the first shot is a good over the shooulder shot but once agen lacks the mise-en-scene to suit the tension and suspense that was supposed to be created. In our title sequence, we used visual effects which look more effective.





Evaluation: Question 5

Q: Who would be the audience for your media product?

I think that this title sequence film would appeal to both genders simply because men love to watch horror and thriller movies that contain blood and action. Whereas, women are attracted to it because the main actor is a female and the plot for our title sequence applies to women and what they have been through in their life.

With age, it would be aimed at a age range of 15-30 year olds as older seniors would not be interested in the genre of thriller due to the high rate of violence. Also, kids are not permitted to view the film as the violence does not apply to kids under the age of 15. This is we would rate our film as a 15+ viewing.


Below are some examples of the target audience for our title sequence and what the contents of their handbag/manbag:




Brooklyn-Myla, 17 (College student)

Hobbies: Modelling, shopping, singing

Contents: Make-up, hair products, phone, purse, oyster card, vaseline, body spray, camera

(Brooklyn is a good target for the audience as she is young and into the latest films that contain romance, comedy and violence.)




Leonel Velasquez, 23 (Model & Fashion Designer)

Hobbies: Designing new gear, clubbing

Contents: Mobile phone, wallet, keys, bottle of drink, cigarettes

(Leonel is a target for the audience because he lives in an urban area where violence is an everday thing. As seen in the photo above, money is a goal in their life and it is like a battle. So therefore, this type of person would definately be into this kind of thriller title sequence.)

Justin Timberlake, 29 (Singer)

Hobbies: Dancing, singing, making music, partying

Contents: Keys, mobile phone, headset, sunglasses, magazine

(Justin is a good target audience for our title sequence as he is interested in those types of movies. In American, most of the population love to view horrors and thrillers. And as a young artist, it is part of his life to go cinemas and watch scary movies.)

Friday, 23 April 2010

Evaluation - Q3&4

What kind of media institution might distribute your media product and why? How will you attract/address your audience?

Well for our thriller movie 'Four Walls', the ideal viewer would be someone interested in a horror type of thriller, with many psychological and mysterious aspects to it.

To get the audiences attention to this film, it would have to be widely publicized.
(Four Walls = horror/psychological type of thriller?)
It could be argued that it could have a main stream type of audience- but it may not appeal to everyone. But as the genre thriller is broad, it could have many overlapping sub-genres. The type of emotions we want the audience to arouse to are:
  • emotions of fear
  • suspense
  • mysteriousness
  • evokes excitement and apprehension in the audience

These can therefore appeal to a wide range of audiences.

Our audiences could be aimed at those who are 'TECH SAVVY.'


Newline had distributed and produced many films.It has been a filmography of many big titles including :

  • A Nightmare on Elm Street
  • Final Destination I & II
  • Blade II
  • Rush Hour 2
  • Thirteen Days
  • Se7en

However, another 'ideal' production company that could promote our film is the Vertigo-Entertainment they produced film such as

  • The Grudge I, II & III
  • Shutter
  • The Eye
  • The Uninvited

They suit our type of genre- horror with a mixture of thriller. They greatly specialise in producing these type of movies.

Images taken from Google images/Four Walls video clip
Background music= Uematsu Nobou - Sign.

Evaluation: Question 3 & 4

Q: What kind of media institution might describe distribute your media product and why? How will you attract/address your audience ?









On Youtube, one of the world's best known website for viewing videos, i found a clip intro trailer from student Michael Maksim from Vancouver Film School. It was uploaded 10 months ago and currently has hit a high 158,037 views which shows that is had been a very successful video.

In comparison to our title sequence, both clips could be classed as a low budget simlpy because our sequence was distributed by New Line Cinema and 'Rise of Legends' uses great visual effects and editing but it was done on a computer and does not look like it costed a lot of money to produce.

Distributing a product nowadays is so easily to access since the technology is more advanced. Videos become well known and popular through file sharing between friends and family. Also because of social networking websites like Facebook, MSN and Twitter, people like to share links which does boost up the amount of views. Also, through the website Youtube, because it is a worldwide website so people all over the world view your work. And with that, even companies can promote people for jobs etc.

For our thriller title sequence, we chose New Line Cinema to distribute our film because we had watched a thriller movie in lesson called 'No Country for Old Men' of which inspired us since we loved the film. Also because New Line had distributed good films such as Se7en, The Mask. Another reason why we chose New Line Cinema is because we did research on google for different companies and we felt our sequence did not match a high budget company like Paramount and a low budget company like Working title 2. So we decided to pick a company that was in the middle ranking.

Our film will be released globally like 'Star Trek' so it becomes more popular in the movie distribution world. It will be released digitally and additionally on IMAX cinema because the 3D effect would look amazing and terrying to the audience especially when there are many extreme close ups in our title sequence.

For advertising, I would have a trailer for our sequence that would appear as an advert on TV after 8pm. This is because firstly, our sequence is not suitable for kids under the age of 14 as there is violence and blood. Hopefully at this time all kids will be absent.

Moreover, there should be billboards for example in Vauxhall and posters on buses that advertise our film 'Four Walls.' To the left and above are a few examples of which I used the website Photo funia to transfer our images into a billboard.

Evaluation - Q2

How does your media product represent particular social groups?


Images taken from Google/Four Walls video clip/hand-drawn

Background music= Uematsu Nobou - Kita no Daikuudou.

Evaluation: Question 1

Q: In what ways does your media product use, develop or challenge forms an conventions of real media products ?


Forms of Conventions:

- Mysterious and suspenseful theme
- Slow paced & dragged on music OR Upbeat & fast paced music that suits the action
- Mainly dim lighting or use of shadows in Mise-en-Scene
- Often introduces a main character(s) or victim





In comparison with...





Se7en Title Sequence

Se7en contact sheet

Looking at both the title sequences from a glance, they look very similar in terms of Mise-en-Scene, Camerawork and Titles which shows that our production of work was successful as our ideas were inspired by Se7en's title sequence.

One of the main similarites of both title sequences is that they both use extreme close-ups e.g. of an eye. However, Se7en does not reveal the main character as quick as our group did.




Evaluation - Question 8

Audience feedback and comment..

We received some great feedback from our classmates in one of the class exercise. We watched other groups title sequence then our teacher gave us a sheet to fill in and below are the words we got back from our classmates:













Below are some comments of what other students think of our title sequence..

Holly: "I think it was really good, i loved the special effects you did with the over layer, it was really cool."

Canhan: "It was really really good. Especially the sound."

Alison: "I thought it was very very very good, it was brilliant."

Harry: "Very good i really liked it."

Evaluation - Question 7

Looking back at your preliminary task, what do you feel you have learned in the progression from it to the full product?


Preliminary Tasks & Other Clips







Following a series of preliminary task, i developed my acting skills and was able to act like a professional in the Four Walls title sequence. In the first preliminary task, it involves two people playing cards which is myself (Thao) and Kim and our objective was to build suspense whilst playing cards. We had a lot of outtakes because we weren't used to acting in front of the camera so it was a little uncomfortable. However, on the day of filming, I've had a lot of practise on acting and was able to get into to character's personality and pulled it off in the end.


As for the camera work, the first time we filmed was the two people playing cards and if you watched the clip above, you can see that there was a scene where we tracks around the table. it was very unprofessional as we didn't have the Dolly for it to track round smoothly, instead we handheld it. Furthermore, whilst we was filming, one of our groups member was in the shot as she was unaware we was filming.


When we was filming Four Walls, we tried to film a scene where we tracks down the corridor but it was unsuccessful because the location where we filmed has an automatic lighting so it will turn on if it sen cor something moving. Furthermore, we had a few problem and one of it occurred in the second preliminary task as we for got to check if the camera was in focused.


Overall, I have learnt a lot in terms of acting and how to control mi self and not to laugh otherwise, it will take time for the work to be done quickly. Also, check if the camera is in focus before filming.


Evaluation - Question 5

Who would be the audience for your media product?

In my opinion, both gender would be suitable for our film. Women because our main character is a young woman therefore, female audience could easily related to her in terms of what she's going through. Male because a lot of young men enjoys thriller and horror movie because they are scary, exciting to watch and also suspenseful.

Here are some examples of who might be for our title sequence and the contents of their handbag/man bag:

Mary Wilson, 18 (College Student)


Hobbies: Reading, going cinema, shopping, traveling
Contents: Phone, purse, make-up, oyster card, reading book.
Mary is a good target because she enjoys going to cinema and she's also very mature and into thriller and drama movies.


Luke Smith, 24 (Journalist)


Hobbies: Reading, writing, traveling
Contents: Phone, reading book, newspaper, pen, notebook, oyster card, wallet.
Luke is a good target because he's a journalist and he write reviews for newspaper so he could make our film popular id he enjoys it.


Evaluation(Question 7)

Looking back at your preliminary task, what do you feel you have learned in the progression from it to the full product?




Evaluation(Question 3+4)

What kind of media institution might distribute your media product and why? How will you attract/address your audience?






(3.) This is an example of some student work on the internet (youtube). It is called Genesis and was made back in the year 2004. It has 13,567 views. I could compare this with our title sequence film as it is a low budget student video. By releasing our title sequence on the internet which is similar to Genesis, there would be a big possibility that it would get a worldwide screening, as the internet is the most advanced technology that is used by people worldwide. Through this, we could get feedbacks and views from a wide range of audience.


This is a good way of distributing a product because it may be shared amongst peers. Therefore, they could recommend this to their family and others which means that these students would have the capability of reaching a niche audience or might be a global audience depending on how great the film is. Also, through the internet, there are several sites that allows the audience to have a free access on films which is very flexible for everyone.


This would also allow the viewers to embedd and share these sort of films on social networking sites or on blogs such as here on blogger. And as what I am doing now, this could help other students to guide them with their own films as an example.


Overall, the internet has the capability to help and distribute students' films to a wider audience, especially to their target audience. It is very accessible and is easy to use as it is one of the advance technology made.



(4.) Our title sequence film 'Four Walls' will be distributed by New line Cinema.

We have chosen New Line Cinema as our distribution company because they have the capability of distributing their own films for example No Country for Old Men which we have already seen during in one of our lessons. We feel that this distribution company will help us reach a global release for our film as they have a wide access on distribution.

Our film will have a wide scale release which is similar with Star Trek. We will have a red carpet premier to introduce our film and celebrities.
The format of our film will be in digital to prevent movie piracy. It would be released on the same day globally which is similar with Star Trek as this is one of their techniques in combatting piracy which will prevent those people from illegaly copying and distributing our films.

Our movie would be a Blockbuster film which means that our marketing will be very vital in order for our film to reach a mainstream audience.

Internet - would be the first as it is very successful when it comes to online marketing. It is very advanced. Our own website fanbase/campaign will be created which would allow the viewers to access updates and informations about our film. It would also allow the fans to gather together online and share about their opinions about their favorite actors/actress. In comparison with Star Trek, this film also had an outstanding online marketing scheme, they have also made their own official website, trailers on youtube, networking sites, even on imdb which is placed on their competitor film page for example on X-men imdb page.

Advertising is also one of the successful ways to reach a wide range of viewers which is why we are considering of putting our trailers on television. However, our trailer will be shown after watershed (which means after 7 where young audience would not be able to watch it) because our film includes violence, bloods and etc. which is unappropriate for the kids.

We are also considering of putting our film on billboards, bus stops or even on the sides of the buses which is again, similar with Star Trek. This helped Star Trek to gain support for their top stars and helped them to build an awareness of their film which has reached a big mass of audience as this could be seen everywhere.

When it comes to print media, i would choose 'The Sun' to advertise our film as it is one of the well-known newspaper here in Britain. Also, most of the readers who reads 'The Sun' are from first class. I would also consider Metro as it is free and any class of audience would have a free access of reading Metro newspaper. Since our main character is a young female, I would choose Heat or Hello! as yet again, these are two of the well-known women magazine in the country.

Evaluation - Questions 3 & 4

What kind of media institution might distribute your media product and why? How will you attract/address your audience?

YouTube is known as a popular site to view videos and i found a thriller opening called 'Cairo' by an AS student called Billy from Harrow College (You can watch the clip at the bottom of the page). The film has 2,638 views and more to come which show it is quite popular.

Compared to our title sequence, you can tell that both films
are low budget because our title sequence is distributed by New Line Cinema. Likewise, 'Cairo' uses great camera work, mise-en-scene and music but the student who made it stated that he uses Window Movies Maker to put it all together.

To distribute a product is very easy these days as technologies are more advanced. This is due to website such as YouTube as it is available worldwide and anyone can use it to promote their films, music videos, adverts, etc. Also, social networking sites such as Facebook, Myspace, Twitter, MSN, Yahoo, Bebo, etc.

As a group, we chose New Line Cinema as it distribute movies which are not highly budgeted nor low budgeted. They usually distributes movies which are middle budgeted such as Se7en and No Country For Old Men which are both thriller movies.

Our movie will be released globally like Star Trek, Transformers 2, Avatar, etc. This is because it will give our film popularity a huge boost and will get great feedback from the audience.


As for the advertisement, the trailer will appear on TV regularly but after 9pm because it is not suitable for younger viewers aged under 15. I also used photofunia to create the poster for the film and it will be advertise on buses, bus stops and at various train station.

Cairo - Thriller Opening (Harrow College - AS Media)


Evaluation (Question 2)

How does your media product represent particular social groups?



The character in the grudge has inspired us on how to represent our character. We wanted our character to look psychotic and at the same time scary to make it memorable in the viewers' minds.


The character from the grudge (left photo) is represented as a spooky, alarming character, this is because the genre is horror and not thriller. Opposed to our character, she is represented as vulnerable, isolated and eerie. I would say that the only similarities in both of the characters are the costumes and the make ups. But their roles in both individual films are very different as the genres are very opposite.


Our product does not clearly represent a particular social groups as there is only one character being shown. However, we would consider that our product could represent any social groups. Firstly, the main focal point of the character is a young female, therefore, this could attract young female audience. It could also attract men as they are more in to hard, tough film genres like the genre of our title sequence film. It does not represent any specific social class, therefore I would say that both the characters from the grudge and our title sequence(four walls) could be aimed for 15 and above ages.


Evaluation - Question 2

How does your media product present particular social groups?
To present our character, we want her to look creepy and scary so we got our inspiaration from The Grudge movie character. This is because, the character from The Grudge is presented as creepy, long hair and scary. Likewise, our character has long hair and in order for her to look scary, we used make up such as eye shadow and mascara then smudged it.

However, even though these two characters look the same way, they have different personalities. For example, The Grudge's character is presented scary as a whole and she kills people. On the other hand, our character is a lonely isolated woman feeling vulnerable and depressed.

There isn't much or a particular social group as only one character is shown in the title sequence and pretty much expected she will be the main person throughout the film. This film will attract female audience because our main character so female audience can relate to the character easily. In addition, it will attract male audience because they are masculine so they would like scary movies. Furthermore, I would say the age group for this film will be 15 age and above.

Evaluation - Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

For this part of the evaluation, i will compare 9 still shots from my title sequence (Four Walls) along with 9 still shots from the title sequence i was inspired by (Se7en).

Four Walls

Se7en



As a group, we were inspired be Se7ev's title sequence so our title sequence is quite similar to it. The objective of our aim was to build tension, create excitment and at the same time, make it suspenseful.

Compared to Se7ven, we have used similar techniques such as mise-en-scene and camera work in order to make it appealing towards the audience. In our 9 still shots, the main character was introduced and everything around involves her as she walk around and self harming herself. Whereas in Se7en, it is quite unclear who the character is and whether if that person is planning something and this make the audience questions themselves such as 'what is going on?' On the other hand, there are few similarities. For example, the fonts in both of the title sequences are white and it both show notes with writing on it.

Our camera work is a lot similar compared to Se7en's camera work. For example, we used many extreme close up shots to descibe the character as a whole. Likewise, in Se7en, it has a lot of extreme close up shots on the hands as the person is writing. However, in our title sequence, we also used other angles and different types of shots to emphasise certain things, for example, we used tiliting to descibe the character's personality as she suffer a psychological disorder.

For the mise-en-scene, we used an epmty space, dark lighting along with shadows to give it a spooky feeling and also to make it suspenseful.

Putting the sound together was not easy as we had to find the suitable music in or for it to match our title sequence. We also listened to Se7en's soundtrack as it is very squeaky so we added the squeakyness in our soundtrack. In the end, our soundtrack has a slow paced, a lot of squeakyness, drumbeats and some extra instrumentals.

For the props, it is also similar to Se7en as we see slicing hands using a blade unlike our one as we used a rusty scissors. we also used fake blood to make it very effective.

Overall, our inspiration is from the Se7en title sequence therefore, it is very similar as we used similar camera work, mise-en-scene, soundtrack and also props. In the end we managed to make it create the excitement and build tension and also, make it suspenseful.

Thursday, 22 April 2010

Evaluation - Q1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Thriller openings uses forms and conventions- which associates with the theme "Thriller" and the expectations from it. Thriller movies aim to build suspense and tension, which the target audience will find appealing.

For example, conventions of a thriller opening could include:
  • Introduction of a main character- either a protagonist or the villain- building up mystery and questions what may happen later on in the plot

  • The music suiting the sequence of camera shots or edits, which could either be slow paced and creepy to build suspense or be upbeat to build up the tension of what may happen next

  • Making the audience question what may happen later on in the movie

  • The use of lighting would be important to emphasize what kind of themes would relate to the movie- for example, the use of low dark lightening can suggest that it can give a creepy, scary, suspenseful source of action.

In our group's Opening Title Sequence, we had used these conventions- to strongly imply that it is a thriller type movie, than any other type of genre.

Our use of mise-en-scene had suggested the image of 'dark, scary, mental' state- with the use of the character as well as the setting and our use of props. The actress, gave the assumption that she is a ghostly, mentally insane person- in which our use of mise-en-scene had emphasized this even more so. The music suited the action well, it sounded disorientating but upbeat, to provide pace. It contrasted- the pace of the action sequence was slow paced but the music was upbeat. It is serious and dark-hearted, which is vital to make it known that it is a thriller movie. We established the setting by introducing the character in a dark room with little lighting. The different camera shots and edits makes the whole sequence look mysterious. The editing is made to look creepy and disorientating, but in addition to this it also looks professional as low budget companies have less editing.

Our thriller Opening Title Sequence is inspired by Se7en.




  • As you can see, it has extreme close ups and it establishes a setting that gives off a obsessive feeling. There are extreme closeups of a man's finger tips, which is doing disturbing things such as slicing off his skin. We also see him write letters and opening pages of books, and quick images of disturbing photos- which in comparison to our title sequence we additionally used disturbing images as well as having close ups of her writing.
  • We see the man cut out certain words like 'God' or writes obsessively- and even doing weird 'abnormal' things that gives off a creepy feeling- the audience knows that this person must be the villain. Compared to our Four Walls, we additionally made our actress Thao do eerie actions- for example when she is looking directly at the camera and jilting her head from side to side. We can assume as a audience that she would be the antagonist in the film.
  • There is a scene where the persons looks like he is giving a paper cut to himself- which uses screeches and you see a quick edit of blood, which in my opinion gives me shivers because of that action. On the other hand, Thao is seen 'cutting' herself with scissors which made the audience in the cinema feel queasy when watching that.
  • The music at first is quite slow paced but then it gradually builds up- in the meantime there are occasional screeches and sci-fi sounds that build up the tension and suspense in the sequence. In Four Walls we have music that is quite steadily paced out too, with additional sound over lays being heard in the music as it progresses on.
  • In 'Se7en', there are quick cut edits that are jumpy- in addition to that there are lots of 'slugs' and overlays of titles and other effects on top of the original sequence- which in Four Walls we also have these aspects.
Therefore, our thriller opening sequence challenges Se7en's title sequence too, as we was inspired by it and it has many similar features and conventions to a thriller movie.


Other thriller openings however, can establish the actual setting, without the use of characters such as Arlington Road. This sets an atmosphere which gives off a eerie and disorientating point of view which sets up the suspense.

From our selection of 9 still shots, it looks almost to a professional standard. Viewers will assume that it is a thriller/horror type title sequence, with its selection of pictures and the mise en scene it gives off. It looks serious, tense, and it establishes a dark tone.
These suit the conventions of a thriller opening.

Wednesday, 21 April 2010

Evaluation (Question 8)



Rough Cut - Changes

Analysis of Rough Cut Edit

There was many changes in the rough cut edit of the Four Walls title sequence.
Unfortunately, we lost the storyboard that we had created for the edited version for the final product of Four Walls.

In the Rough Cut, we decided as a group that we wanted a steady or even fast paced title sequence, because it goes well with the soundtrack that me and Thao created. However, the sequence was too fast and the minimum time limit had to be 1 minute 45 seconds- in which ours was 1 minute 20 seconds long. We needed to make shots slower by using the slow-motion edit.
It already looks really good at that stage- as we accomplished making good 'slugs' and the sequence already looks effective- even without the soundtrack and the titles. Even if it is slowed down, the sound track that I created will still go well.
The video transitions already look good- the fades go well- but we need to extend it longer in order for the titles to fit nicely between the shots and on the shots.

As at the point I did not completely finish the soundtrack and they Czarina and Dennetta equally did not finish their editing, as we was seated in our separate computers we would play the sound and watch the title sequence to see how effective it looks.
I had to wait till they finished completely with editing of the Four Walls before I could upload the finish piece onto the Soundtrack Pro so I could do some finishing touches.

Sunday, 18 April 2010

Rough Cut Edit

This is our Rough cut edit (excluding sound) of our idea for a Thriller Title Sequence of which we named 'Four Walls.'


Saturday, 17 April 2010

Evaluation (Question 1)

In what ways does your media product use,develop or challenge forms and conventions of real media products?

Seven 9 still shots








Four Walls 9 still shots








In our Title sequence film we have used and developed the forms and conventions of real media products instead of challenging them. In comparison with the real forms and conventions of a real media product, our aim for our title sequence film is to build suspense and tension.

I would compare our title sequence film with Seven as we have used similar camera works, mise-en-scene and sound. However, looking at the 9 still shots of Seven the character is not being shown in full instead it is oblivious to the viewers. This establishes a question of 'who' the character is. On the other hand, In the 9 still shots of Four Walls, the character is immediately introduce as she is the main focal point of the story. Her actions, gestures and facial expressions hints on what the film is going to be about.

The camera works are indeed quite similar if you look at both of the title sequences. Seven mostly uses extreme close ups to emphasise a sequence of things that could be hinting a meaning to the viewers' mind. Whereas in our title sequence four walls, there might be several used of extreme close ups which is similar with seven, but we have also used other camera shots/angles, such as tilting and long shots. I would say that we have developed the use of camera works as we have used a mixture of camera shots/angles. This is valid in our title sequence as it describes the mood of the character. For example titlting express the sub-genre of our title sequence film which is pyschological thriller. It describes the mind set of the character.

The convention of a thriller mise-en-scene would be dark, creepy and etc. and we followed this convention by using a dark lighting and shadows, this sets a tone and feeling to the viewers.

Seven is also our inspiration when it comes to sound, the eerieness and squeekiness start inspired us on how to start off our soundtrack. We started off our soundtrack with a slow pace as it introduces the character, then it changes to a quick pace until it gets to the upbeat part of the music which emphasises on the climax of the shot.

Looking at the props that are use on Seven and Four walls there are a few similarities. The slicing of hands using a blade but instead in our title sequence we have used a rusty scissors does look very effective as it would make the viewers cringe. The mise-en-scene, props, such as the writings, polarois photos, and blood hints a story which is similar to Seven.

Overall, the use of camera works, mise-en-scene and sounds gives the viewers an insight of what is going on in the film. However, the way that the shots and characters are not specifically shown in full, our title sequence establishes a question of who? (who is this character?) what? (what is her role?) why? (why is she trap in an isolated room?).

Evaluation (Question 5)

Who would be the audience for your media product?

To make everything clear when it comes to our target audience for our thriller title sequence film. I made a survey
on one of my website (facebook) asking people for their own feedbacks. I included a few questions to know the type of
people that would want to watch this kind of film genre. Here are the questions that I have included in my survey to
help me to have an idea of my target audience.


NAME?
AGE?
OCCUPATION?
HOBBIES?
WHAT DO YOU DO DURING YOUR SPARE TIME?
DESCRIBE YOUR PERSONALITY?
WHAT KIND OF A JOB DO YOU WANT TO HAVE IN THE FUTURE?
IF YOU GET THE CHANCE TO DESCRIBE YOURSELF THROUGH IMAGES, WHAT IMAGES WOULD YOU USE? AND WHY?

Now here are some few more questions:

IF THERE'S A FILM THAT HAS A GENRE OF HORROR/THRILLER FILM? WOULD YOU WATCH IT?
DO YOU THINK HAVING A GIRL AS THE MAIN CHARACTER WOULD MAKE ANY DIFFERENCE WHEN IT COMES TO THE GENDER OF ITS TARGET AUDIENCE?
IF YES? PLEASE EXPLAIN WHY AND WHY YOU LIKE THIS KIND OF GENRE:
IF NO? WHY NOT? AND EXPLAIN:


Now from this survey questions, I have received quite a lot of feedbacks. I have observed that both genders likes this kind
of genre. From these feedbacks I have chosen two of my target audience's profile but with an opposite gender. I have done this
to represent the balance and equal responds of both genders about liking this type of genre.


Target Male Audience Profile:

Richard, 16, as student. His hobbies are singing, going out, reading and doing some creative writings. During his spare times, he likes going out with his friends. He is reserved, adventurous and passionate. In the future he wants to pursue a job that he would find enjoyable, maybe a writer. And if he would describe himself through images, he would depict himself through images of culture because it reflects his culture, and also an image of a sky-diver representing his passionate and adventurous side.



Target Female Audience Profile:


Maiko, 16 gcse student. Her hobbies are going on websites such as facebook, partying, going out with friends, shopping and eating. During her spare time, she mostly spend her time eating while on facebook or on her blackberry. she is apparently random, funny, quite sometimes, unpredictable most of the times, always a happy person but can also get moody and mad easily. One of her goal in life is to pursue a job that is related to leisure and tourism industry. Through images or things, she would describe herself as a book which represent her personality and life story. Also an abstract painting as it tells a story on the different stages of her life.


Screen grabs from people's feedbacks:

Evaluation (Question 6)

(What have you learned about technologies from the process of constructing this product?)

Now in this video with a voice over, I have clearly elaborated on how I have used the different technologies and its vitality in our coursework.




Friday, 16 April 2010

Skills Audit: Editing and Creation of Titles

To make the production more efficient- we was split into two groups- one in charge of sound and one in charge of editing.
However, even though I was in charge of the soundtrack, I still observed Czarina and Dennetta when they were editing. I learnt how to 'slug' sequences- which is overlays of two different videos. I also learnt that it is extremely important to render the files- as you cannot watch the film properly as a pop up will show. Rendering files will make the sequence smoother.

I learned how to import files from LiveType onto Final Cut Pro, by saving it onto a folder from clicking on 'Render Movie' which then creates the titles which can be imported onto Final Cut Pro.


Here is the title sequences of the different names that we created.

To import the titles we then click on 'Import' to get the files that we just exported out of LiveType so that we can use it.


Overall, I learned that Final Cut Pro is the main software- it links Soundtrack Pro and Livetype- to make the overall sequence of a film.

Saturday, 10 April 2010

Soundtrack Edit pt2.

Here are screen shots where Czarina and Dennetta finished their editing- in which now I uploaded their final product so all we needed to do was put on the soundtrack and do the finishing touches- then finally export it into a 'submix' so that I can import it into Final Cut Pro for the complete final version of our title sequence.


As you can see, we imported the visual movie that they had exported from Final Cut Pro. All I needed to do was save it as a .mov file and then import it which will add to the sequence on the time-line on the soundtrack.


I took screen grabs on the process on importing the movie file onto soundtrack pro.

This is the final product- the final composition for Four Walls.








I had improved on it greatly by adding even more layers of sounds that are subtly heard in the sequence- such as more heartbeats and sounds that add to the tension. Towards the end of the soundtrack- where the consecutive consistent overlay footage where it builds up to the final scene where our title 'Four Walls appear, I made the sound loud and snappy to build up the tension which then ends in a explosion which finishes the whole title sequence.
I also added in screeches and different drones in the background- whilst the original upbeat music carries on throughout.
Thao's 'scream' in our Final Edit version was not actually hers- her real scream did not sound effective so instead, I found a suitable replacement which I lowered the audio volume because I did not want it to be overpowering.

However, I think the first one was better- because the sequence lasted roughly 1 minute 50 seconds I had to distribute it out more so- stretching out the sounds. Because of this, I personally think it does not build up the tension gradually, it is rather slow paced throughout until the very end.